# COTY INC. (COTY) — strategic_review [announced]
Source: sec.gov · situation sit_5356c9621429109af7f8 · public 2552186915281352664 · retrieved 2026-08-20T13:02:38.562Z

## Overview
Coty Inc. is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care, serving consumers in over 120 countries and territories.

Coty Inc. announced an agreement with Kering to terminate the Gucci Beauty license early, approximately one year ahead of its original expiration. Coty received $250 million in cash at signing and will receive an additional $150 million no later than September 30, 2027, of which up to $30 million is contingent on certain criteria, for a total consideration of $400 million. Coty will continue to operate the Gucci Beauty brand through at least June 30, 2027, and has agreed to sell to Kering an amount of Gucci Beauty inventory sufficient to support the transition. The company intends to deploy the proceeds toward debt reduction, reinvestment in core prestige fragrance and beauty brands, and optimization of organizational structure.

## Terms
- Counterparty: Kering · Deal value: $400.0M · Consideration: cash

## Key dates
- Announced 2026-08-19

## Timeline
- 2026-08-19 · 8-K (0001024305-26-000045): 8-K - COTY INC. — *Coty Inc. is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care, serving consumers in over 120 countries and territories.* Coty Inc. announced an agreement with Kering to terminate the Gucci Beauty license early, approximately one year ahead of its original expiration. Coty received $250 million in cash at signing and will receive an additional $150 million no later than September 30, 2027, of which up to $30 million is contingent on certain criteria, for a total consideration of $400 million. Coty will continue to operate the Gucci Beauty brand through at least June 30, 2027, and has agreed to sell to Kering an amount of Gucci Beauty inventory sufficient to support the transition. The company intends to deploy the proceeds toward debt reduction, reinvestment in core prestige fragrance and beauty brands, and optimization of organizational structure.
  https://www.sec.gov/Archives/edgar/data/1024305/0001024305-26-000045.txt

## Citations
- 0001024305-26-000045 — https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&type=&dateb=&owner=include&count=40&search_text=000102430526000045