# GoPro, Inc. (GPRO) — strategic_review/formal_alternatives [announced]
Source: SEC API (secapi.ai) · situation sit_98fae84f38e616bd853b · retrieved 2026-08-17T11:56:21.370Z

## Overview
GoPro, Inc. designs and manufactures action cameras and related accessories for capturing and sharing immersive digital content; the company also operates a subscription service with a record 69% attach rate in Q2 2026.

GoPro's Board of Directors authorized a process in May 2026 to evaluate a potential sale of the company and other strategic alternatives aimed at maximizing shareholder value. The company is continuing to advance this strategic review process while operating its business, including the launch of its new MISSION 1 Series of cameras.

## Key dates
- Announced 2026-08-10

## Timeline
- 2026-08-10 · 8-K (0001500435-26-000034): 8-K - GoPro, Inc. — *GoPro, Inc. designs and manufactures action cameras and related accessories for capturing and sharing immersive digital content; the company also operates a subscription service with a record 69% attach rate in Q2 2026.* GoPro's Board of Directors authorized a process in May 2026 to evaluate a potential sale of the company and other strategic alternatives aimed at maximizing shareholder value. The company is continuing to advance this strategic review process while operating its business, including the launch of its new MISSION 1 Series of cameras.
  https://www.sec.gov/Archives/edgar/data/1500435/0001500435-26-000034.txt

## Citations
- 0001500435-26-000034 — https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&type=&dateb=&owner=include&count=40&search_text=000150043526000034