# XCel Brands, Inc. (XELB) — capital_raise/atm_program [announced]
Source: sec.gov · situation sit_f3f10bd4f0ae41c894d3 · public 1443843328918587361 · retrieved 2026-08-20T14:05:28.973Z

## Overview
Xcel Brands, Inc. is a Delaware corporation engaged in patent ownership and licensing activities.

Xcel Brands, Inc. entered into an Equity Distribution Agreement with Maxim Group LLC on August 18, 2026, to conduct an at-the-market offering of up to $10,000,000 in common stock. The Company will pay Maxim Group a commission of 3.0% of the gross sales price of all shares sold. Shares may be sold at-the-market on the Nasdaq Capital Market or through privately negotiated transactions with the Company's prior written approval. The offering is registered under the Company's Form S-3 registration statement (File No. 333-276698), which was declared effective on February 6, 2024.

## Terms
- Counterparty: Maxim Group LLC · Deal value: $10.0M · Consideration: cash

## Key dates
- Announced 2026-08-19

## Timeline
- 2026-08-19 · 8-K (0001104659-26-098791): 8-K - XCel Brands, Inc. — *Xcel Brands, Inc. is a Delaware corporation engaged in patent ownership and licensing activities.* Xcel Brands, Inc. entered into an Equity Distribution Agreement with Maxim Group LLC on August 18, 2026, to conduct an at-the-market offering of up to $10,000,000 in common stock. The Company will pay Maxim Group a commission of 3.0% of the gross sales price of all shares sold. Shares may be sold at-the-market on the Nasdaq Capital Market or through privately negotiated transactions with the Company's prior written approval. The offering is registered under the Company's Form S-3 registration statement (File No. 333-276698), which was declared effective on February 6, 2024.
  https://www.sec.gov/Archives/edgar/data/1083220/0001104659-26-098791.txt

## Citations
- 0001104659-26-098791 — https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&type=&dateb=&owner=include&count=40&search_text=000110465926098791