# Teads Holding Co. (TEAD) — divestiture [announced]
Source: SEC API (secapi.ai) · situation sit_f6c98c6f944cb997d9a0 · retrieved 2026-08-11T16:11:02.698Z

## Overview
Teads Holding Co. is an omnichannel advertising platform that operates publisher-facing and advertiser-facing products, including Teads SSP (an advertising exchange), Teads Ad Manager (a demand-side platform), and innovative ad-serving solutions; the company serves approximately 10,000 publishers and 20,000 advertisers globally.

Teads Holding Co. filed a lawsuit on August 3, 2026, in the U.S. District Court for the Southern District of New York against Google LLC and Alphabet Inc., seeking financial damages and other legal remedies for alleged unlawful anticompetitive practices in digital advertising technology markets. The lawsuit follows a ruling by the U.S. District Court for the Eastern District of Virginia that found Google LLC engaged in unlawful anticompetitive conduct and monopolistic behavior in certain ad tech markets, including publisher ad server and ad exchange markets. Teads alleges that Google's exclusionary practices directly restricted fair competition, limiting growth and revenue potential for independent platforms, publishers, and advertisers.

## Terms
- Counterparty: Google LLC and Alphabet Inc.

## Key dates
- Announced 2026-08-03

## Timeline
- 2026-08-03 · 8-K (0001454938-26-000048): 8-K - Teads Holding Co. — *Teads Holding Co. is an omnichannel advertising platform that operates publisher-facing and advertiser-facing products, including Teads SSP (an advertising exchange), Teads Ad Manager (a demand-side platform), and innovative ad-serving solutions; the company serves approximately 10,000 publishers and 20,000 advertisers globally.* Teads Holding Co. filed a lawsuit on August 3, 2026, in the U.S. District Court for the Southern District of New York against Google LLC and Alphabet Inc., seeking financial damages and other legal remedies for alleged unlawful anticompetitive practices in digital advertising technology markets. The lawsuit follows a ruling by the U.S. District Court for the Eastern District of Virginia that found Google LLC engaged in unlawful anticompetitive conduct and monopolistic behavior in certain ad tech markets, including publisher ad server and ad exchange markets. Teads alleges that Google's exclusionary practices directly restricted fair competition, limiting growth and revenue potential for independent platforms, publishers, and advertisers.
  https://www.sec.gov/Archives/edgar/data/1454938/0001454938-26-000048.txt

## Citations
- 0001454938-26-000048 — https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&type=&dateb=&owner=include&count=40&search_text=000145493826000048